Pozitif is a brand commited to comfort.
Inspired by his own style, Dusan Petrovic, fashion photographer founded the clothing brand in 2018. After designing several sweatshirts with the slogan: “SVE MOZE: Budi proizvod svojih odluka” for himself, Dusan was approached by a large number of people with the desire to get the same. This is where our story began.
Guided by a clear philosophy, Pozitif targets and celebrates the right people. We extend the comfort of a casual, high quality and carefully selected wardrobe made from 100% cotton.
The goal of our brand is simple: we want you to feel good while looking even better.
Born in Kragujevac.