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O Nama

Pozitif is a brand commited to comfort.

Inspired by his own style, Dusan Petrovic, fashion photographer founded the clothing brand in 2018. After designing several sweatshirts with the slogan: “SVE MOZE: Budi proizvod svojih odluka” for himself, Dusan was approached by a large number of people with the desire to get the same. This is where our story began.

Guided by a clear philosophy, Pozitif targets and celebrates the right people. We extend the comfort of a casual, high quality and carefully selected wardrobe made from 100% cotton.

The goal of our brand is simple: we want you to feel good while looking even better.


The Founder
Born in Kragujevac.

Dusan Petrovic

pozitif o nama hero image